Here's A Summary Of The Most Important Digital Media Findings For 2020
Here's A Summary Of The Most Important Digital Media Findings For 2020In every country where we conducted surveys, we found that the coronavirus epidemic significantly increased news consumption for mainstream media. Television news and online sources have seen substantial increases and more people have identified television as their primary source of news, offering temporary respite from a picture of declining growth. Printing of newspapers has decreased as lockdowns impede physical distribution, almost certainly increasing the transition to an all-digital future. The use of social media as well as online has risen dramatically across a wide range of countries. WhatsApp was the most popular all-around, and saw increases by 10% in some countries. Nearly half of the people surveyed (51%) were part of an open or close online group to connect and share information , or be part in a local support group.
In April 2020, trust in the coverage of the media of COVID-19 was relatively high in all countries, with the same level as the national government, and considerably greater than that of specific politicians. For information on COVID-19, trust in the media was greater than for social media, video platforms and messaging services. Concerns about misinformation in the world continue to rise as a result of our larger set of data that we've gathered since January. Before the coronavirus outbreak was a reality, over half of our global sample expressed concern about what is true or false on the internet in relation to information. Although politicians in the United States are the most often reported source of misinformation in a variety of countries, including the United States, those who consider themselves to be right-wing are more likely to blame the media. In certain nations, they tend to blame the media. Although Facebook is widely considered to be the most reliable platform for disseminating fake information nearly everywhere, WhatsApp is more responsible in parts the Global South such as Brazil or Malaysia.
Our poll in January that covered all nations found that less than 4 of 10 (38 percent) considered the majority of news to be credible. This is a drop of 4 percentage points when compared to the year 2019. More than half (46%) said they are confident in the news they consume themselves. Public broadcasters are seeing their popularity eroded by political partisans on both the right- and left-leaning political sides, because of the increasing uncertainty and political polarisation. Our research shows that 60 percent of people still prefer news that is neutral in their viewpoints, while only 28 percent are influenced by news that reinforces or reflects their beliefs. Though partisanship preferences in United States have slightly increased from 2013 to 2013, our study finds that the majority of Americans still prefer news that is objective or that shares their opinions.
52 percent of the population prefer news media to expose false claims made by politicians (29 29.9%) instead of ignoring the claims. People are more hesitant to view political ads on social media and search engines than they are with TV advertisements. A majority (58%) prefer to have platforms that block inaccurate claims even though they are the ones who make the final decision. The United States has seen significant rises in the online news payment, with the increase being 42% in Norway (+8) and an increase of 20% in the United States (+4). Other markets have seen less increases. It is vital to keep in mind that in all the countries, most people do not pay for news online even though some publishers have since discovered a coronavirus increase.
Overall, the most important element for subscribers is the quality and uniqueness of the information. Subscribers feel they receive better quality information. However, the majority of people are perfectly content with the information they access for free and we find a high percentage of non-subscribers (40 percent in the USA and 50% in the UK) who claim that there is nothing they can do to convince them to pay. The more expensive subscriptions (e.g. the USA and Norway) approximately 1/3 and 50% of subscriptions are given to a handful of major national brands - suggesting that the winner-takes-all-the-time dynamic is still in place. A significant minority in these countries are now adding to their subscriptions, often by purchasing a specialist or local paper. For Unirea FM Romanian commercial radio station. The format is 60 percent news and 40 percent music. The current program lineup focuses on local news as well as special programs and talk shows. They enjoy news, contests, and interviews. They also love cultural shows, debates and music.
In most countries, local newspapers and their websites remain the most reliable source of news on a particular town or region with a readership of four out of 10 (44%) each week. But we find that Facebook and other social media sites are currently used by nearly a third (31 percent) for local news and information, putting additional pressure on businesses and their business models. News access continues to grow growing. Only 28 percent of all people prefer to start their news-related journeys via websites or apps. Generation Z, 18-24 year olds, have a weaker connection to websites and apps. They're twice more likely than other people to use social media as a source of news. Instagram has witnessed an increase in news sharing across all categories of age. It is possible that Instagram will outdo Twitter in the next twelve months.
To combat the growing trend of various platforms, publishers are trying to connect directly with users via mobile or email alerts. One in five Americans (21 percent) go through their news email each week. About half of those who do this utilize it as their primary way to access information. Northern European countries have taken longer to embrace news services via email. Only 10% of Finnish users use Finnish news via email. While podcasts have experienced an increase in popularity over the past year - coronavirus locks may have temporarily reversed this trend. All countries surveyed (50%) acknowledged that podcasts can provide more understanding and depth than other media. Spotify has overtaken the Apple podcast app to become the most well-known site for podcasts in a variety of countries.
Seven out of ten (69%) consider climate change an issue that is serious. However, in both the United States and Australia, large portions of the population are against. They tend to be right-leaning and older. Younger groups have access to a lot of information on climate change via social media and following activists, like Greta Thunberg. Amazon Echo and Google Home as well as Google Home, both voice-activated smart speaker devices, continue to grow quickly. Any purpose usage has been increasing from 14% to 19% in the UK to 7% - 12% in Germany and 9% to 13 percent in South Korea. Despite these increases yet, news consumption remains low in all markets.